Leif Karlstrom and Adam Roszkiewicz
Web things optimised for Human Behaviour.
We make great web apps, sites, and doodads by caring about the humans at the other end of the internet.
The internet is made of people. Someone clever said that. We help our clients achieve their goals online by focusing on stuff that their sites’ users care about; by treating visitors like they’re smart but busy. It’s based on a simple premise: if we understand a site’s users — their needs and motivations — we can honour their expectations and help our clients achieve their goals.
It’s not about bells and whistles either. 4thought.tv frequently tops Channel 4’s community charts for comments, because we built a simple site that lots of people like to visit every day.
We also helped an independent sports shop around the corner to achieve a 6-figure online turnover in their first year by listening to their visitors.
Don’t get us wrong — our clients were already great before we came along. We just helped them connect with their users a bit better.